Created by two wine-loving psychiatrists, Folie à Deux has been around the industry for decades. As fine wine often carries a seductive power that allows wine lovers to go a little crazy, inspiration was drawn from the French name itself, meaning “a passion shared by two.”
The original logo, inspired by psychology’s Rorschach test, suggests two dancing figures; thus, the new treatment touches on the beauty and elegance of a theatrical stage, and expresses the melodic, joyous experience that comes with wine tasting. The objective of the project is to reestablish the brand image while maintaining the iconic heritage of the wine. This meant designing the packaging in a more sophisticated, meticulous, and luxurious way that captures the essence of the name.