GO SOLO

Package Design • Branding Identity

* Illustration by Linh Nguyen

Millennials today are immersed in a modern lifestyle of fast-paced living and extreme convenience. Nevertheless, the sophisticated knowledge and experience of winemaking is no longer seemed as intimidating. This collaboration project with Trinchero Family Estates explores a new packaging system for single serving wines (wine in a can) that serves the purpose of enjoyable convenience, evoke a sense of flavor and contemporary lifestyle.

Go Solo carries a strong attitude that inspires the millennial generation to believe in themselves, to be adventurous, to explore the world, and to take a walk on the wild side. This unique blend inspires drinkers to be unique, independent, strong, and brave.

 

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