IL FIORELLO

Package Design

Il Fiorello means “little flower” in Italian, and symbolizes the small white blossoms on the olive trees; which, in time, turn into delicious olives that produce exquisite tasting and cooking oils. The family–owned company takes pride in growing healthy trees by dedication to good stewardship of the soil that supports them and their business.

Coming from the same land, all of Il Fiorello’s olive oil bottles are designed to carry a signature fresh and pure color, gradiating from earthy green to white. While the simplicity reflects on the brand’s healthy and premium quality, the package design maintains a traditional look in profound respect for the owner’s family farm and Italian agriculture methods.

 

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