Branding • Package Design

Millennials today are immersed in a modern lifestyle of fast-paced living and extreme convenience. Nevertheless, the sophisticated knowledge and experience of winemaking is no longer seemed as intimidating. This collaboration project with Trinchero Family Estates explores a new packaging system for single serving wines (wine in a can) that serves the purpose of enjoyable convenience, evoke a sense of flavor and contemporary lifestyle.

Lora Belle represents enigma, lavishness, and enchantment in a seductive way that captivates people’s attention. Millennial drinkers can be seen holding their cans of Lora Belle in a themed or garden party, where people are handsomely dressed, surrounded by floral decorations, glitters and cake, such celebrations as proms, graduations, birthdays, or modern weddings.