Printmaking • Letterpress • Package Design

The Roaring Twenties, a golden era when life was better and parties were bigger. Because of the economic boom following World War I, elites around the world showered their lives in abundance. It’s the time in history that brought us many cultural trends with Jazz and Art Deco.

This original pairing–cigarette–brand is hand letterpressed and meticulously designed to capture the significance of a 1920s grand way of life. The concept of “Old vs. New Money,” inspired by F. Scott Fitzgerald’s famous novel The Great Gatsby, differentiates people who newly made their wealth and those who are part of long–established, upper–class families. The two variations express visual contrast, yet equally stylish in details.