Branding • Package Design
Millennials today are immersed in a modern lifestyle of fast-paced living and extreme convenience. Nevertheless, the sophisticated knowledge and experience of winemaking is no longer seemed as intimidating. This collaboration project with Trinchero Family Estates explores a new packaging system for single serving wines (wine in a can) that serves the purpose of enjoyable convenience, evoke a sense of flavor and contemporary lifestyle.
Soleo Sangria combines movements, colors, flavors and sunshine. It is perfect for summertime, vacations, parties on the beach, and sunset bonfires. With Sangria originating from Spain, Soleo carries the image of red carnation flower as a beautiful symbol of the romantic country's culture.